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👋Hey (你好), I am Alice.

As a UX Designer and Researcher, I specialize in turning data into actionable design solutions that optimize user experience and help organizations succeed. 

I've always gravitated towards optimizing experiences, creating designs, working with data, and understanding people. When I stumbled upon UX design and research years ago, it was love at first sight! Using the ABCD framework, my approach to human-centered design, I create data-informed and technically feasible solutions that meet user and business needs.
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