So, what is the ABCD Framework?

As a user-centric designer with a business background, strong data analytics skills, and some coding knowledge, I bring a unique design perspective. Thus, I created the ABCD Framework, which is my take on human-centered design. 

​

👂Audience: As a user-centric designer, I understand design should not happen in a vacuum. Coming from a marketing background, I have developed a strong empathy for the end-users and ensured end-users are involved in the design process. For instance, while designing OnTrack, a "routine" management app for people with ADHD, my team collected insights from over 280 neurodivergent individuals and spoke to 4 experts. As a designer, I try to put myself in my end-users' shoes.

📈 Business: As a Bachelor of Commerce student at UBC Sauder School of Business, I understand the importance of business KPIs. Thus, I ensure my designs create business impact. For example, while working at L'Oreal Canada, I increased Dercos' (Vichy's hair care) revenue by 3.7x and traffic by 4.4x by redesigning Dercos' web pages on Vichy.ca and launching an omnichannel digital campaign. 

💻Coding: A good design keeps technical considerations in mind. As a designer, I have multiple experiences working with developers. One of the most significant experiences working with developers would be winning the BrainStations x EA's 24-Hour Cross-Functional Hackathon out of 10 teams, in which 3 developers and 3 designers (including myself) tackled the challenge of "how might we ensure that the EA app is adopted by their current users?".

📊 Data: I have experience working with data before, during, and after design. I have two Microsoft Excel certifications and learned analysis tools, such as affinity mapping, through my UX Design diploma at BrainStation. To further increase my data analytics knowledge, I am taking BrainStation's part-time professional certificate in Data Analytics, with completion in March 2023.